The Power of BookTok: A Double-Edged Sword for Readers and Authors
In the world of online communities, BookTok has emerged as a controversial yet captivating space for book enthusiasts and authors alike. With its rise, a debate rages on: is it fostering a vibrant reading culture or fueling an unsustainable cycle of consumerism?
The Rise of BookTok
BookTok, a subcommunity on TikTok, has become a digital haven for readers and writers seeking connection and entertainment. Jess Richter, a queer fantasy and romance author, shares their journey on this platform. Richter, a graduate of the University of Illinois Chicago, found a community of like-minded individuals on BookTok, where they could discuss their books and experiences as an author.
"BookTok has allowed me to connect with readers and gain valuable insights. It's a community-building experience," Richter explains. They further emphasize the platform's role in providing research opportunities and industry knowledge, especially when exploring new genres.
A Haven for Authors and Readers
Authors like Richter and Victoria Aveyard, known for the "Red Queen" series, actively engage with fans on BookTok, sharing writing updates and connecting with their audience. Lauren Roberts, author of "Powerless," even credits BookTok for the viral success of her series, which began with book reviews and recommendations.
But here's where it gets controversial...
The Dark Side of BookTok
Critics argue that BookTok encourages overconsumption and puts pressure on authors to prioritize virality over quality. Brittany Kass, a graduate student in creative writing and publishing, expresses concern about the trend's impact on consumerism. "People want to stay current and hop on the latest trends," Kass observes.
One such trend, the "blind date with a book," has gained popularity on BookTok, with bookstores capitalizing on the concept. Richter acknowledges that BookTok promotes the idea of constant new book purchases, raising questions about the motivation behind buying books.
"While it's great to see more people reading and buying books, we must ask if it's just for the sake of keeping up with trends," Richter reflects.
According to Forbes, Barnes & Noble experienced a 14% increase in book sales in 2020, the year BookTok gained traction. This statistic highlights the platform's impact on the industry, but it also sparks debates about its long-term effects.
"There are valid arguments on both sides. BookTok receives criticism, so creators may hesitate to discuss its downsides," Richter adds.
The Impact on Reading Culture
Sarah Hoerner, president of DePaul's Bookmark DePaul book club, appreciates BookTok's influence on reading trends. "TikTok is my go-to for discovering new books. I even love seeing 'As Seen on BookTok' displays in bookstores," Hoerner shares.
While opinions vary on BookTok's impact, one thing is clear: it has transformed the way people engage with literature. Kass notes, "It has made me a faster and more enthusiastic reader, but like any social media experience, there are negatives."
